280: Google Ads Made Simple with Aaron Young

Unlocking the Secrets of Google Ads with Aaron Young

If you've ever looked at Google Ads and felt overwhelmed by its complexity, you’re not alone. Many course creators find it daunting to navigate the terrain of Google paid traffic ads. Luckily, the latest episode of the Her Empire Builder Show with Tina Tower and Aaron Young is here to demystify the process and guide you through unlocking its potential for your business.

Aaron Young, founder of Define Digital Academy, joined Tina to shed light on making Google Ads not just understandable but effective and even enjoyable. He emphasizes a no-jargon approach to help course creators strategically place their programs in front of the right audience without stressing over shifting platforms like Facebook.

Why Google Ads?

Aaron didn't set out to become a Google Ads expert. His venture into digital advertising began out of necessity when a digital agency he hired failed to deliver any leads. Through self-teaching and practical application, he discovered the power of Google Ads for his own business, and eventually helped outperforming bigger competitors. This hands-on experience fueled his passion for teaching others.

The Transition from Agencies to Courses

Moving away from running campaigns for agencies, Aaron now directs his expertise towards empowering business owners directly. He understands that they know their businesses best, and with some guidance on Google Ads, they can drive their own success.

Getting Started with Google Ads

For those dipping their toes in Google advertising, Aaron advises expecting to see results blossom gradually over 90 days. It's crucial to have a well-defined landing page and a product offering that converts independently. Patience and tracking the right metrics, like time spent on pages and email open rates, are key to nurturing a successful campaign.

Budgeting for Success

A common question among course creators is how much to budget for Google Ads. Aaron recommends a realistic starter budget of about $20 to $30 a day, especially when exploring platforms like YouTube for more affordable and targeting options. This, coupled with strategic placements and retargeting efforts, can yield fruitful engagements and conversions.

The Power of YouTube Ads

As search behavior evolves with developments in AI, YouTube emerges as a valuable space for discovery. Aaron highlights the importance of understanding YouTube’s algorithmic preferences and engaging viewers with authentic content—whether user-generated testimonials or simple presentation clips.

Aaron's insights reflect his journey from frustration with marketing agencies to becoming a guiding light for course creators exploring Google Ads. If you're keen to deepen your understanding, take a chance and explore what Google Ads can do for your business, harnessing a balance of innovation, strategy, and continuity.

For an in-depth dive into this transformative topic, consider tuning into the full episode with Aaron Young to equip yourself with all the actionable advice you need to start seeing your ads yield real results.

Where to find Aaron Young: 

Define Digital Academy: https://www.definedigitalacademy.com/

YouTube: https://www.youtube.com/@AaronYoungGoogleAds