264: Building a Human Brand with Nicole Hatherly

As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur!

Nicole Hatherly is obsessed with Brand Strategy and Humans!

She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo.

An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown.

As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world.

Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries.

In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery.

In this episode, we learned:

1. Embrace Personal Freedom and Manage Energy:

   • Transitioning from a structured corporate job to entrepreneurship can be challenging. Embracing the freedom of creating your own schedule, like dedicating specific days for isolation, is crucial for managing energy better.

2. Importance of Personal Branding:

   • Shifting from business branding to personal branding helps in creating a more impactful and lasting legacy. Branding humans and focusing on individual value over products or services can enhance personal connection and credibility.

3. Fear of Success and Overcoming It:

   • Fears related to success, such as overwhelm from others' expectations or burnout, are common. Addressing and discussing these fears openly, as Nicole did, can help alleviate them and pave the way for sustainable success.

4. Community and Accountability:

   • Being part of accountability groups like Her Empire Builder can provide invaluable support, helping entrepreneurs identify their true value and navigate challenges more effectively. Community support plays a significant role in entrepreneurial growth and confidence.

5. Leveraging Strengths and Support Systems:

   • Understanding personal strengths and weaknesses, especially in the context of neurodiversity, is crucial. Implementing structures and support systems, such as a team to compensate for executive function deficits, can lead to greater joy and efficiency in business.

 Listen to the full episode here

Where to find Nicole Hatherly:

Website here

LinkedIn here

Instagram here

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