257: How to Use Video and AI To Transform Businesses with Deb Szabo

Have you ever wondered how some entrepreneurs seem to effortlessly build authentic connections with their audience through video content? 

In today's episode, we get to know Deb Szabo, an expert in video and AI, who joined the Empire Builder show in November 2022 and quickly launched her course by January 2023. Deb has been instrumental in helping businesses enhance their content marketing, build brand credibility, and create strong, authentic connections using technology.

Deb Szabo empowers businesses to achieve tangible growth, by helping you build credibility, nurture a loyal community and accelerate the buyer's journey. Business owners work with Deb because of her ability to;

•  Uncover their unique selling point
•  Articulate their messaging
•  Provide strategy to optimise their content marketing
•  Create a clear pathway to bring ideas to life, stand out from the crowd and make more money

She is an ardent advocate of using video to create authentic connections and elevate your brand. Her mission is help people get unstuck with tech, tell their unique story and amplify their message so they become the catalyst for change in someone else's world.

Throughout her 3 decades working in marketing and media, she has embraced the evolution of the digital world and it's powerful ability to let us talk to our audience anywhere in the world, anytime for free.

Deb is a self confessed tech geek who teaches you how to leverage video and AI inside CONTENT CATALYST membership. She gives you the strategy and tools, so you know what content to make, how to create it and where to share it so you go from forgettable to credible.

Here are 5 lessons covered in the even:

• The importance of showing up on video and overcoming common obstacles.
• How to navigate tech challenges for non-tech savvy individuals, emphasizing user-friendly strategies.
• The significance of dedicating time for content creation. Tips and routines to stay consistent.
• Embrace authenticity by turning up as yourself. Overcoming societal expectations for a genuine presence.
• Techniques for maintaining high energy and confidence when recording videos, including personal routines.

This episode is not just an exploration of technology but also a heartfelt discussion on the importance of authenticity and human connection in today's digital landscape. It's time to embrace the future of marketing and make meaningful connections with your audience.

Listen to full episode here

Where to find Deb Szabo:

LinkedIn here

Instagram here

Website here