#211: The Power of A Personal Brand
May 18, 2023
Attract or Polarize: The Power of Authenticity in Personal Branding
Are you an entrepreneur trying to find balance between your personal and professional life for your personal brand? Have you heard these three myths about balancing the two?
Myth #1: You have to sacrifice your personal life for your business.
Myth #2: Balancing personal and professional life is impossible.
Myth #3: Finding balance means compromising success.
Fear not, I am here to debunk these myths and share the truth with you.
Keeping Business Boundaries
Establishing and maintaining business boundaries is crucial when developing a personal brand. This means sharing enough about yourself to build trust and show your unique personality while protecting your privacy and maintaining a sense of professionalism. For Tina Tower, finding the perfect balance between showcasing her real-life experiences on social media while keeping her personal relationships private is essential to a successful personal brand. She advises entrepreneurs to be mindful of their personal boundaries, ensuring that what they choose to share aligns with their values while respecting their privacy and professional image.
Personal Brand or Business Name
One of the key decisions entrepreneurs face when building their brand revolves around choosing a personal name or a business name. The choice primarily depends on factors such as your long-term goals and your brand's unique structure. A personal brand can create a stronger emotional connection and add an intimate touch to your brand, while a business name might be more appropriate if you plan to expand the business or eventually sell it. For Tina Tower, personal branding is usually the more effective approach, as it allows entrepreneurs to build a stronger connection with their audience. However, she acknowledges that using a business name might be more suitable in specific situations, such as having multiple presenters or planning to sell the business down the road.
In this episode, you will learn to:
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Unlock the power of authenticity and personal branding to skyrocket your entrepreneurial success.
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Master the art of balancing your personal and professional life to create a strong personal brand.
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Design exclusive access points for your clients that set you apart from competitors.
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Craft a magnetic content strategy as a thought leader to build an unshakeable bond with your audience.
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Make the crucial decision between using your personal name or business name for maximum brand impact.
Key takeaways in this episode:
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Share your authentic thoughts and ideas, even if they are controversial, if they are helpful to your audience.
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Identify your classic hits, the things that you are known for and can deliver consistently to your audience.
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Build your personal brand to create familiarity, build trust and attract raving fans.
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Use a personal brand name on social media and website domains, unless you are building to sell or have a business partner.
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Use a combination of planned and on-the-spot content to create a well-rounded personal brand.
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Always ask yourself two questions when creating content: why would they care and why would they share?
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Celebrate awesomeness and positivity on your slice of the internet, and attract the audience that resonates with that message.
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