Tina Tower [00:00:00]:
Today, I have an absolute firecracker of a human, my beautiful friend, Jill Stanton. If you have been in the online space for a while, chances are you have come across Jill's magnetic energy, her no BS approach, and her genius around building businesses that feel as good as they look on paper. In this episode, we're going deep on how to scale without the hustle, how to sell with integrity and confidence, and how to create offers that people cannot wait to buy, all while living life on your terms. Jill is sharing her unfiltered insights on messaging, mindset, and what it really takes to create a business that gives you freedom. And not just revenue. It's honest, it's powerful.

 

Main Episode

Tina Tower [00:00:52]:
And, my friends, it's the pep talk you didn't know you needed. Let's go. My fabulous friend, Jill Stanton. Welcome, welcome.

Jill Stanton [00:01:02]:
So happy to be here with you. Sorry, just laughing at our behind the scenes shenanigans. We are.

Tina Tower [00:01:08]:
We're laughing because we hit record like two minutes ago, which was great. That it was two minutes ago. And then Jill's little boy just woke up and came in for morning cuddle. Okay, let's do over. Let's go again. I really.

Jill Stanton [00:01:19]:
We're definitely not saying no to that.

Tina Tower [00:01:21]:
Yeah, I know. And there's. There's not many people that would be listening that wouldn't crave the morning cuddles that you get from your little people.

Jill Stanton [00:01:30]:
They're just absolutely. Especially because now he's like, I'm too old for kisses. And I'm like, no. So the fact that he just came in and let me give him kisses is like. I'm like Tina. Pause it.

Tina Tower [00:01:42]:
Yeah. I mean, My sons are 17 and 15, and they. They still give me the kisses, only now it's super weird. They're so tall. They kiss me on the top of the head.

Jill Stanton [00:01:52]:
Because you're tiny.

Tina Tower [00:01:54]:
I am very short. They're. They're like a foot taller than me. And yeah, it does.

Jill Stanton [00:01:58]:
It.

Tina Tower [00:01:58]:
It's kind of patronizing, but also really sweet.

Jill Stanton [00:02:01]:
Yeah. Your boys are so sweet. Oh. Anyway, heartbreakers, let's get into you.

Tina Tower [00:02:07]:
So you have, over the last 20 years, built multiple, multiple businesses. And you've lived such an unconventional life. Less ordinary. Like, you're a poster child for living life on your own terms. Way before it was cool to live life on your own terms.

Jill Stanton [00:02:22]:
It's true. Yeah.

Tina Tower [00:02:24]:
So tell us about the evolution from, like, screw the 9 to 5 to what you're doing now.

Jill Stanton [00:02:30]:
Yeah, so it. It. I always struggle to, like, make this a succinct process. I'm like, it's not.

Tina Tower [00:02:36]:
It's like the rise, the fall, the jump around.

Jill Stanton [00:02:38]:
Yeah. I'm like, so back in 2006. But it's true. Like, that's when it all started for me. The days of MySpace. And I just always knew I was never gonna get a traditional job. Much to my parents dismay. Like, my mom would call me just like, so upset, being like, please, Jill, please just get a job.

Jill Stanton [00:02:59]:
And I'd be like, no. So I also.

Tina Tower [00:03:01]:
Why did she think? Just for safety reason?

Jill Stanton [00:03:04]:
I don't know. Just because she's like, she's taken such a conventional path. She was a teacher, my dad was a principal. You know, my sister was on that trajectory to like get a career and a house and kids and blah, blah, blah. And to me, that just felt like suffocation. Like, I was just like, no, that is not for me. So even though that's frustrating at the time, it's like it led me here. So I started my first ever thing back in 20 2006, like, before I started a web TV show.

Jill Stanton [00:03:31]:
Now again, this is the days of MySpace and Friendster. So just FYI, I mean, I started.

Tina Tower [00:03:36]:
Our first website in 2005 and that was. That was a big deal. So to start with, web TV is.

Jill Stanton [00:03:41]:
Like, it was way ahead of its time.

Tina Tower [00:03:44]:
Yeah, way ahead.

Jill Stanton [00:03:45]:
Like, no one was sponsoring that kind of thing. There was no influencers. There were no, like, real content creators. Maybe like, I don't know, maybe the early days of podcasts or something like that. But anyway, so that I had that for like two years and amassed like a million views on that, which was wild. And thank God it was when you could erase stuff off the Internet because it was all about dating, sex, and relationships. And I was in my 20s and I was very single, so I was very transparent on that show. So thank God that doesn't exist anymore.

Jill Stanton [00:04:13]:
I've tried. I've tried to check to make sure no one can find it. So you can't find it so good. So I can say that now. And so then just through a sequence events, I met my husband, and he had a software company at the time, and he really opened up my eyes to entrepreneurship. I think I just didn't know about entrepreneurship, which sounds crazy to even say, simply because I didn't have anyone in my life who was an entrepreneur. Like zero people. Um, and so I didn't even really know about it.

Jill Stanton [00:04:40]:
And then I meet Josh, and he's like an online entrepreneur. And I was Just like, what is this wild world? And he's Australian, but he's living in China and he's like traveling the world. And I was like, what? He's also like four and a bit years younger than me. So I was just like, who is this like, cocky, early 20 something? And like, why is he so hot? And so he really opened up my eyes to it. And so him and I started our first ever company together, our first ever business together in like late 2011, when we were each getting disenchanted with our chosen path.

Tina Tower [00:05:16]:
Yeah.

Jill Stanton [00:05:16]:
And at the time he was like, I think we should start an affiliate site. And I was like, done. I'm in. What's an affiliate site? Like, I was just like, so green to it. So he really taught me the ropes. Like, it really was him showing me like, this is an email list. This is what you do. Like, I didn't even have any of that for.

Jill Stanton [00:05:33]:
For 20 something. It was really just like we had YouTube.

Tina Tower [00:05:37]:
Yeah.

Jill Stanton [00:05:38]:
And a Facebook page. Like, I didn't even know about email lists and stuff like that. So anywho. So we started that and then that evolved into just people asking us. Like, we started traveling more and we started like living our best lives and people were like, how are you doing this? And so that really gave us the idea for screw the 9 to 5. It was actually on our wedding week that we had the idea, which is probably the one week you're not supposed to work. But we just couldn't turn it off at that time. We were so lit up by the way.

Tina Tower [00:06:01]:
We were feeling so inspired. Yeah.

Jill Stanton [00:06:03]:
Yeah. And it just came through so strongly. And so that was like a 10, 10 plus year journey for us. And that really just shaped our trajectory. Like, it taught us so many lessons, built so many skills with it, built so much like experience and wisdom through it, and really cut our teeth with teaching and coaching and facilitating communities and running events. And then I just started to feel a pull in like 2019 where I was just like, I want to do my own thing. But it's sad to say, but it's. The truth is, like, I just concretely did not believe I was smart.

Jill Stanton [00:06:38]:
Like, I had such a foundational belief growing up that I wasn't smart. I was like the entertaining one. I was the pretty one. I used to model and I was doing like commercials and all that kind of stuff. And so I had this ingrained identity that I was the entertaining one and my sister was the smart one. Right. And like, my parents never meant to give us that label. But those labels, but they did.

Jill Stanton [00:06:57]:
So I just grew up believing that. And so everything inside me was like full of resistance for starting my own thing, but I could not shake it. It was like a full split kit for me. I knew it was my move. This was March 2019. I had the instant download to start Millionaire Girls Club. And like now in hindsight, thank God I didn't start it cuz 2020 happened and I would have lost my whole retreat and all the cash I'm sure and had to do refunds and whatnot. Like I know people who are running events during that time and it just was terrible to navigate and so it had to happen the way it did.

Jill Stanton [00:07:33]:
So I started in 2020, 21, which is when you came into my world to start coaching and then transitioned into retreats. And then I kind of had one of those moments again in like April to June 2024 where I just was in like this void of being like why doesn't this feel like the move for me anymore? Like it was very confusing for me and very like murky and like stressful because I was like wait, I love mgc. Like why is this feeling so off and like this was my thing and it's my wheelhouse and I love it and blah blah blah. And so that was like a two month void where I was just trying to find my feet again and just figure out like what is it? But I just felt this like strong calling to keep talking about and coaching on what I already supported so many of those women with anyways, which was all things like identity and personal power and emotional intelligence and leadership and community communication and all of that kind of stuff. So I finally gave myself the permission to really go for it in August. And so here we're in the third chapter, guys.

Tina Tower [00:08:36]:
Yeah, well at least. But you know, with each of the things that you've been in, they've been working well at the time that you've moved on. Like you could have stayed and just made a lot more money. And I know that a lot of people end up in that situation mostly when they're in like corporate jobs or you know, they've got this service based business and they're wanting to feeling the pull to go into that next adventure. And it can be a hard thing to leave the security and leave something that you know that's working and then go into the unknown. You said you were nervous about doing it, but how did you get the, the like courage to take the leap and leave something that you know is like pretty much A short thing.

Jill Stanton [00:09:15]:
Courage is literally my number one personal virtue. I value it above all else. And so every look, I really wish I didn't operate this way and make.

Tina Tower [00:09:27]:
Life a lot easier and calm off.

Jill Stanton [00:09:30]:
I really wish I could settle for things that don't feel aligned for me. But I am a manifestor and an enneagram8. And so that's just not my path, unfortunately, or fortunately, I'll say because. Because of that, I create absolute magic in my life and I'm proud of myself. And I think often, like, I've gotten this question quite a bit, truthfully, like, especially when we decided to make some big changes and screw the nine to five. We had a monthly membership community that was rocking and rolling. It was like a big thing that put us on the map in that season of our life, and it was making a huge part of our revenue. And we decided to shut it down because it was just no longer aligned with what we wanted to do.

Jill Stanton [00:10:09]:
And so many people thought we were losing our minds. And I came to realize, like, they weren't given the vision for what my life should be. I was. And so I can't really, like, hinge my moves on what other people might think. Although it is, truthfully, probably one of my biggest, like, edges that I still have to navigate for myself is really loosening my vice grip on what people might think or what they might say or what they might believe because the space can be so small. You know what I mean? And people can have a lot of opinions. And so that's been a big part of my own work. But also, I'm just such a fucking believer in bold decisions in service of alignment.

Jill Stanton [00:10:51]:
And I would. I know my energy. I would wither away and die if I had to do stuff I hated. I just would be such an asshole. Like, I really wouldn't be fun to coach with because I just. I can't hide it.

Tina Tower [00:11:05]:
Yeah.

Jill Stanton [00:11:06]:
If I'm misaligned with something, I don't want it.

Tina Tower [00:11:08]:
Yeah.

Jill Stanton [00:11:08]:
And I trust myself enough and I believe in myself enough to go for it and detach from what I think my journey must look like in order to find the one that matches me. Yeah. And so has.

Tina Tower [00:11:24]:
We're into the third chapter now. What is. What is the current vision?

Jill Stanton [00:11:30]:
So it's funny because I was just saying to you before we started filming is like, I'm coming. I was so excited to start my JS brand. Like, I just. I knew that this was my move. I knew that I finally trusted myself, believed in myself enough and, like, really had honed my, my skills and my talents in the realm of coaching and being the little activator that I am. And so I know that I'm being called to this next level. And so I came out of the gate with like, like, here's all the things I've ever wanted to create.

Tina Tower [00:12:04]:
I love that you always tell people, like, keep your office suite really simple. And then you're like, I have 10 offers.

Jill Stanton [00:12:11]:
Yeah, well, here's the thing. That was 2020 or excuse me, that was, screw the nine to five me. And also if I'm being really real is like, I think I like that is very much. Josh's model is like one thing that leads to one thing that leads to one thing. And as I've gone out in my own way, I've realized, like, I actually don't believe it has to be one thing to one thing to one thing. I don't buy that way. Yeah, I actually hate buying that way. I love like the people that I buy from, like highly, frequently always have a plethora of creative new front end offers that are low ticket.

Jill Stanton [00:12:48]:
They lead to some core signature offers and then there's a high ticket thing that is kind of like an all access pass, which is what I have with Lightyear. And so my vision for what I'm doing is first, I believe that you can run whatever kind of business you want in whatever style you want. I love the idea of having a bunch of creative low ticket offers that just start to build an audience of customers. Like, I'm such a hardcore believer in Josh and I call it customer first model. But insert whatever thing you're going to call it is like building an audience of customers and not freebie seekers. So that's always my biggest focus. So I love being creative on the front end with low ticket offers that allow me to bring customers in and then also keep my existing customers going through new fun experiences that keeps their buying velocity up with me and just keeps them going through my work and familiarizing themselves with me. And then ideally I move them into some of my core signature programs and then from there they come into Lightyear or they just come straight into Lightyear and get everything.

Jill Stanton [00:13:47]:
So that's my move now. I'm also a manifester in human design, so I am going to do whatever the f I want and I am going to change my, my, my mind probably quite often is like, I'm a huge believer in the power of agility and keeping your finger on the pulse and being able to read the room and so if I'm feeling called to something else, I'm gonna do it.

Tina Tower [00:14:09]:
And I love that we can do that so easily in online, like traditional business, it was really hard to turn the ship when you're doing something. But when you're in online, I think people forget sometimes that we can change our mind at any point and we can do that really, really fast. Yeah.

Jill Stanton [00:14:22]:
Yes.

Tina Tower [00:14:22]:
The best.

Jill Stanton [00:14:23]:
And I just, I also believe that when your energy isn't aligned with something, it won't sell.

Tina Tower [00:14:27]:
Yes.

Jill Stanton [00:14:28]:
And there's no. There's literally no point in doing it that way because it just sabotages you. So instead we just develop the, like, resilience and the courage and the self trust and the self belief to be like, I can sell whatever the F I want to sell.

Tina Tower [00:14:45]:
Yeah.

Jill Stanton [00:14:45]:
It's like up to me and my creativity and like how I want to serve people and it ticks a box for them. And so that's always at the forefront for me.

Tina Tower [00:14:54]:
Yeah. I know. Even when I've done launches and everything's been pretty much the same, the only thing it comes down to with performing well or performing mediocre is like, my energy was a little off or my energy was just like firing and there's no other explanation for it. Like, people can. I call it the sparkly bits. Can pick up on your sparkly bits and know, like, if you're really. Yeah, yeah, yeah. But you know, like, you can see something.

Tina Tower [00:15:17]:
You're like, they're saying all the right things and they're doing all the right things, but there's something that's just not.

Jill Stanton [00:15:21]:
You know, it's their frequency.

Tina Tower [00:15:23]:
Yeah. It's a bit off. Yeah. The frequency.

Jill Stanton [00:15:25]:
Yeah.

Tina Tower [00:15:25]:
Clean.

Jill Stanton [00:15:26]:
Yeah. But it's true. It's like. And so I also think that, like, when you don't acknowledge that for yourself, that's when things feel stuck.

Tina Tower [00:15:37]:
Yeah.

Jill Stanton [00:15:37]:
Because you think you have to keep doing it a certain way because it worked once. And I'm all for refining and going again, for sure.

Tina Tower [00:15:45]:
Yeah.

Jill Stanton [00:15:45]:
But you can also be creative in how you promote things.

Tina Tower [00:15:48]:
Yes.

Jill Stanton [00:15:48]:
And so that is just like a huge value of mine.

Tina Tower [00:15:51]:
Yeah, mine too. The experiment is fun. Although it does kick you in the ass sometimes when you get it wrong and you're like, oh, wah, wah.

Jill Stanton [00:15:57]:
But also. Okay, so I'm coming off the back of one of those experiences. Not that it went wrong. It just didn't happen the way I wanted it to. But I also am the type of person who tortures myself with high expectations.

Tina Tower [00:16:08]:
So hearing good company.

Jill Stanton [00:16:10]:
Yeah. And I Just really, if nothing else, the thing that I'm taking away from it is like, holy shit. Does this ever forge our clarity? Like when we go through those moments where we're like. Where we're like, why? Why? I knew, I thought it was gonna work. I felt it, I was in my vibe, I was in the energy. The offer was great. And then it's those moments that forge the next steps because you're like, okay, let me just think about this for a quick sec. Like, what was off? Was it the messaging? Was it the offer? Was it who? You know what I mean? Like, there's so many.

Jill Stanton [00:16:42]:
It just. I feel as though it helps you deepen your path and your clarity.

Tina Tower [00:16:46]:
I would agree. Now, one thing that I love that you do is, is have more fun than most people that I know. So talking from experience, and especially when we work together, people can feel like they constantly have to do more, like, more content, more launches, more marketing. What is your approach to scaling in in a way that keeps it fun and free instead of that stressful angst that we get?

Jill Stanton [00:17:10]:
So, for the inner game, I think it's really doing the work of like, really a couple things. One is deepening your leadership, right? And so, like, how willing are you to lead yourself through moments of strong discomfort? And I think. And do it non circumstantially. I think that's a big thing with entrepreneurs. It's like, it's really easy to lead yourself and show up for, for your business when it's going well. It's a whole other beast to still carry yourself with the same level of power. Emotional awareness, emotional regulation, like commitment, resilience when it's not going well. And I think those are the moments that really forge people.

Jill Stanton [00:17:56]:
Because I think one of the most damaging concepts is that it always has to be more, more, more, more, more. I want to beat last year's numbers, and I want to beat last year, last quarter, and I need to beat last month. And it needs to be bigger and it needs to have more engagement and it needs to be. And that can feel like such an emotional mind f for people because it just has you constantly moving the goalpost and that just feels miserable. And I mean, I'm gonna take my own advice here. It's like, I get caught up in that stuff because it's such a prevalent message and narrative online, especially in our space is like, we think that our status or our worth depends on how big our launches were or how well our funnels are going or how big this is. And it's like, that is a path to misery.

Tina Tower [00:18:44]:
And just like you have this rhetoric all the time. Like, if it's not green and growing, you're. You're rotting, you know, like, you've got to be growing or you're going to go down. Like, that was. I mean, I used to even be in that and go. If I saw someone that wasn't growing or that said, I've got to where I want to go, like, I'll just sit here, which is where I am now. If I had seen me now a few years ago, I would have gone, bullshit. She's not growing because she just can't hack it.

Tina Tower [00:19:09]:
Or she doesn't have the skills or.

Jill Stanton [00:19:10]:
She doesn't like, so what changed for you then?

Tina Tower [00:19:12]:
A lot of work.

Jill Stanton [00:19:14]:
Yeah, exactly.

Tina Tower [00:19:15]:
A lot of it. A lot of work in going, you know what? I have enough. I have enough. And it's beautiful. Life is beautiful. The balance of everything is beautiful. I get to do good work with good people. I get paid really well for it.

Tina Tower [00:19:26]:
And I have it all, I feel like. And so why would I want to break that? I don't need more. I mean, if it comes, do it. But I won't sacrifice anything else that I've got now in service of that which I used to not understand.

Jill Stanton [00:19:42]:
Well. And I feel like I watched you in that beautiful transition for yourself where you finally got to admit to yourself what your version of success looks like. And I just think that that's some of the best work that we can do because it's success on our terms.

Tina Tower [00:19:59]:
Yeah.

Jill Stanton [00:20:00]:
You know what I mean? Versus, like, what we think we should do if we want to be relevant in this space. Like, you know what I mean? Like, because then you were. You are chasing things. You are only chasing things outside of yourself.

Tina Tower [00:20:13]:
Yeah.

Jill Stanton [00:20:13]:
And also that whole thing around being relevant or being successful enough by other people's metrics, it's like, you'll never actually know what they. Yeah. You'll never know for sure what they believe. And I often think that people. The track in their head is how they judge others. And so they think. So, for example, like, oh, they just can't hack it. So then I imagine there was probably something when you went to be like, ashley, wait a second.

Jill Stanton [00:20:41]:
This is success to me. I imagine there would have been at least some moment in there where it would be like, oh, my God, what are people going to think of me choosing to like. Yeah, exactly.

Tina Tower [00:20:51]:
Totally. Yeah.

Jill Stanton [00:20:52]:
And I think that's the thing that messes with people.

Tina Tower [00:20:54]:
Yeah.

Jill Stanton [00:20:55]:
Is they. They project what they think other people might think, say, or believe about them based on how they already feel about themselves.

Tina Tower [00:21:05]:
Yes, completely.

Jill Stanton [00:21:06]:
Or how they judge others. And that's the mind nev.

Tina Tower [00:21:08]:
Which is. It is more difficult, I think, in. In our world, like, when we're online and we're showing up and we're seeing examples all the time of different people. But also that, you know, I was talking to a friend about this the other day. In just the amount of commentary that we get, like, in the last year, I've lost a bunch of weight. I've done a lot of different things for my health and the amount of unsolicited opinions that I will get on things, into my DMs. And I'm like, people have full opinions of my life, on parenting, on the way I look, on what we do. And I don't know if there's that many other industries where people feel like, you know what? I'm just going to tell that person what I think right now.

Jill Stanton [00:21:47]:
Imagine going into, like, your local restaurant and talking to the. The owner and being like, I saw you at the park with your kids.

Tina Tower [00:21:55]:
Yeah.

Jill Stanton [00:21:56]:
And I just feel like, blah, blah, blah. Like, it made me feel this way.

Tina Tower [00:21:59]:
It doesn't look good on you, what you're rocking tonight.

Jill Stanton [00:22:01]:
Yeah. Or like, I don't believe in what you believe in, and so you must be the bad one. Like, it's just ridiculous. But you're right. I. I just. And I also don't think that there's crazy expectations in, like, offline entrepreneurship the way that there is, like, revenue wise, margins wise, like, what's possible for you wise. I think that's totally different.

Jill Stanton [00:22:22]:
Ball game in online entrepreneurship versus, like, traditional brick and mortar kind of stuff.

Tina Tower [00:22:27]:
So how do you deal with that level of visibility as you've been stepping more away from where you were, where you were not behind the scenes, but you were, like, with Josh, into stepping into your spotlight in such a big way.

Jill Stanton [00:22:41]:
On one hand, I was like, this is what we should have been doing all along, because Josh never wanted to be the guy. Like, literally never wanted to be the guy. And I very much wanted to be the guy. And I think I minimized that for myself of being like. I just honestly think I was my own worst critic, truthfully. And I just really had a lot of stuff to work through for myself. And I was talking to Sydney, my coach, who you and I were talking about who Amy had on her podcast, and I was just. I was saying, you know, it's so funny because doing this inner Work is so critical in your life.

Jill Stanton [00:23:25]:
And also there are days where I wish I could go back to like, completely oblivious Jill In 2016, 2017, being like, just operating out of all her triggers, but just unaware of it.

Tina Tower [00:23:37]:
Yeah, yeah, yeah.

Jill Stanton [00:23:39]:
Just thinking she's the shit no matter what.

Tina Tower [00:23:41]:
Yes.

Jill Stanton [00:23:41]:
No, I'm hyper aware of everything and like beliefs at play and triggers at play and like my own judgments and how I feel about things and like what feels aligned to me. And it's just like, it's added layers of like mental and emotional awareness. Yes.

Tina Tower [00:23:59]:
Yeah.

Jill Stanton [00:23:59]:
And it can be. Especially when you're coming into like. I, I honestly think I've been thinking, repeating this to myself over and over as I'm in like this new phase of my own growth is just like, I believe I'm on the edge. The reason this feels uncomfortable to me is because I'm at the edge of my current identity.

Tina Tower [00:24:16]:
Yeah.

Jill Stanton [00:24:17]:
And so you can only grow, you can only expand your capacity. You can only expand all the good things to the level at which you're willing to lead yourself and the level to which you believe is possible for yourself. Like the possibilities you see for yourself, the stories you hold about yourself, how much discomfort you allow yourself to navigate while still like creating internal safety. And so I feel like I went off on a tangent there and can't remember where I was going.

Tina Tower [00:24:46]:
But like ability and you stepping into visibility, which is perfect.

Jill Stanton [00:24:50]:
So it's just been a process of like creating safety for myself. Truly is like, because I had a big experience growing up for a good solid 10 years with just like really isolating, humiliating experiences with women. And so I've had a lot of that come up in big, bigger ways than I expected over the last six months. And so really just again, creating safety for myself, like regulating my nervous system and like reminding myself of the calling that I feel and how much I love doing what I do and allowing myself to just like hold that more and just allow it to flow through and realize like, it's all good, I can handle this. Like, I always find a way to win. And so I've got this.

Tina Tower [00:25:29]:
And that's come up more in the last six months because you've stepped up your.

Jill Stanton [00:25:33]:
Yeah.

Tina Tower [00:25:34]:
Visibility. Yeah.

Jill Stanton [00:25:35]:
Which I think relate with for sure. And also like, when I was making the decision to move away from mgc, not in the sense of like, I'll never do MGC again, I. I absolutely know I'm gonna have MGC again, just not in the way of it. I run an events based business because Bro, I live in Thailand.

Tina Tower [00:25:58]:
Yeah.

Jill Stanton [00:25:58]:
Literally the worst place to run an events business from unless you were running.

Tina Tower [00:26:03]:
Events in th of course.

Jill Stanton [00:26:05]:
And that is my like light year this year we have our event in Thailand. But also it's just like to run an. A global company from an events like a global events company. It's just, it's a bitch of a travel experience.

Tina Tower [00:26:20]:
Yeah.

Jill Stanton [00:26:20]:
And so it just was a lot and I just wasn't loving some key pieces of it. So I'll still have mgc. Just like I'm going to have her first million which was my idea from mgc. I'm just finding new ways to bring it to life in a way that matches my alignment now versus everything. Felt forced in some capacity for me over the last year of mgc and that was really presenting me some hiccups and so giving myself the permission to yet again be seen going through another transition like that's. That feels raw and it can feel really like. Oh God yeah. And also I love talking about this stuff like I, I love the work and teaching the work way more than I love my comfort zone.

Jill Stanton [00:27:05]:
So.

Tina Tower [00:27:05]:
And one thing is I don't think people pay as much attention to it as what.

Jill Stanton [00:27:09]:
Sure. I think they do a hundred percent. I agree with that.

Tina Tower [00:27:12]:
Yeah.

Jill Stanton [00:27:12]:
People are just like they're more focused on now.

Tina Tower [00:27:14]:
Great. Sweet.

Jill Stanton [00:27:15]:
Yeah, totally.

Tina Tower [00:27:18]:
Yeah.

Jill Stanton [00:27:18]:
And I'm probably always going to be the type of person who reinvents myself when it feels ready.

Tina Tower [00:27:22]:
So we. Because you're going into so many new things at the moment and you're re exploring how do you balance the. The hustle kind of more work with the life that you've created. Because I know especially when you're in establishment mode the and you're so excited and inspired by it, you can fall into just going me, me, me, me me and just, just working your little. How do you have rules around that? Do you have parameters around it or do you just do what you feel? How do you work with that?

Jill Stanton [00:27:52]:
So I really try to just follow my energy. Especially given that I'm a manifester in human design. My energy ebbs and flows similar to you. Right. And so right now I'm coming out of a massive surge where I just had all the energy to go beast mode which served me so beautifully cuz it allowed me to get my work out there. I've built like a decently. Well it's not like a huge body of work yet. I mean I'm six months in so.

Tina Tower [00:28:19]:
So funny and entertaining when you're on instagram and you're in that mode because you're like, for people that don't follow Jill, social media, she'll like, start it off and she's like, I'm in beast mode.

Jill Stanton [00:28:28]:
She's just like, go for it.

Tina Tower [00:28:30]:
Like, you actually say that and you are.

Jill Stanton [00:28:32]:
Yeah, I am. I was in a huge creative surge. It was just like, I finally just allowed myself to be who I wanted to be. And because of that, I just had this wave of ideas and, like, output. And that served me so beautifully. And also, I can tell that I'm coming into a season of like, okay, now I want to, like, reel it in and find a flow and get into a rhythm with this so that I can really start to build the business to where I know it could be. And so again, just kind of like going back to that kind of like, offer flow process that I had talked about. Like, like low ticket into medium into high.

Jill Stanton [00:29:09]:
It's just now about me dialing that in for myself.

Tina Tower [00:29:12]:
Yeah.

Jill Stanton [00:29:12]:
And being able to stay creative with the front end things and then just get more and more women into my world, activate the shit out of them, and just help them move into their next level of success and power.

Tina Tower [00:29:23]:
Yeah, I love that. Um, yes, because it's a. It's a problem that, you know, I've struggled with in the past.

Jill Stanton [00:29:30]:
I am a manifestor conditioned as a generator.

Tina Tower [00:29:33]:
Well, see, I'm a projector conditioned as a manifestor, I would say, or a generator, or probably all of them.

Jill Stanton [00:29:39]:
You would be a. I would say that you're a projector generated. As a. A projector generated. Fucking hell, Jill. A projector who is conditioned to be a generator as well.

Tina Tower [00:29:48]:
Yes, yes.

Jill Stanton [00:29:49]:
And. And all my boys, like, my husband's an mg, my son's a generator, so I do feed off their energy. And now also off the back of a six month surge, I'm like, okay, time for a rest cycle to like refine. Yeah.

Tina Tower [00:30:03]:
Yeah, that's it. Okay. So with so many people creating online courses, like, it is a lot more now than when we got started in it. You got started way before I did. And even when I started in 2017, it was a lot quieter than it is now. What's your advice to people? To differentiate yourself in a way that can attract the right audience and can make people want to buy from you. When it's. When you can see like so many examples of people going, oh, they kind of like me.

Tina Tower [00:30:28]:
Like, they're kind of like this.

Jill Stanton [00:30:31]:
A couple things. One is, number one, is always working on your Your power and your magnetism and that frequency that you were talking about, you know, that is going to be the thing that makes people perk up and pay attention. Always. Like, always, it's always you. Especially if you have a personal brand. It's always you and your energy and your magnetism and your frequency. Even if you're not showing up live all the time, still in the, like, stuff that you put out there, I feel like people can feel and sense that. Right? They read your frequency before they ever read your words.

Jill Stanton [00:31:00]:
And so numero uno, I think it is that always, like, you always. I think 8 identity is like 80% of the game. Um, my husband just brought me a plate of bacon because he loves me that much.

Tina Tower [00:31:13]:
What every woman needs mid podcast.

Jill Stanton [00:31:16]:
So Canadian, um. Like, I'm Canadian, um, And so, number one, frequency. And then the second thing, I think that is so key to start mastering. And this is my own focus right now. So I think maybe this is just top of mind for me is like, specific messaging. I really think that we're coming into a time where you. You just have to hone that in. And we're coming into a time of more like specificity versus generalists.

Jill Stanton [00:31:42]:
And so that looks like really honing in how you can specifically help people. Like, what are the key pillars that you want to be known for? I mean, when we were all coming up, like, in the teens, like 2016 or whatnot or 2015 or whenever anyone came in, really, before 2020 is like, B school was all the rage. Right. And so that was like a very generalist kind of business program. And so not saying that Marie's, like, outdated by any means or irrelevant. She's always like one of the Beyonces of this space. But also, like that program, if you're coming out of the gate new, I don't think you can come into the space with something like that anymore. Yeah, you have to hit specific pain points.

Jill Stanton [00:32:29]:
And so for me, I'm always trying to pull at people's desires and then agitate where they are versus where they want to be. So that's. That's what I'm focusing on right now. And I think with Screw the nine to five, we got a lot of things really right. And I think for this iteration of my brand, it's just I'm in the rebuild. Like, I'm six months in. You know what I mean? And so I'm still trying to find my feet. And so it's actually, I was talking about this with.

Jill Stanton [00:32:55]:
I can't remember who, but we were talking about how different it is when you run, when you try to build your second business because you think it's going to be exactly like the first one. Especially if it was like, it's so much better. But it's like you have crazy expectations. You're like, well, I should be here now. And that is like, one of the most frustrating thoughts I think you can get into. Like, that thought pattern is, I should be further ahead. It should be easier than this. It should be bigger by now.

Jill Stanton [00:33:23]:
And that is the mental trap that I think you really have to watch when you are starting something.

Tina Tower [00:33:27]:
Yeah.

Jill Stanton [00:33:28]:
Is thinking that you should be anywhere than you are anywhere else, rather than where you are.

Tina Tower [00:33:33]:
Similar things. So, like, we started a new business last November called Course Quickies, which is a template.

Jill Stanton [00:33:40]:
Oh, yeah. Okay. Yeah, yeah.

Tina Tower [00:33:41]:
So it's not built with personal brand. So I've never actually built a business not with personal brand ever. And so it's been a whole new experience for me. And I go through the exact same thing. Like, the amount of effort, energy, and everything that goes into it. We're making about five grand a month. And I'm like, that is not enough, like, for the. For what we're putting in.

Tina Tower [00:33:59]:
Like, that's not okay. Like, what do we need to do to get it up there? And it's like, I know for a lot of businesses that are just coming out of the gate with no personal brand from scratch, like, that's so bad. You know, that's pretty good. Like, let's. Let's keep working on that. But, yeah. You have these expectations of going, well, that's not worth my time if I'm not doing that.

Jill Stanton [00:34:16]:
Yeah. And I honestly think we're coming to a time where presence is. Is just so key. Oh. Especially with so many things being automated, I really think people are going to crave connection and resonance.

Tina Tower [00:34:28]:
Massively.

Jill Stanton [00:34:30]:
That is. Yeah. It's such a biggie. And not just like, yes, connection and community, but resonance.

Tina Tower [00:34:37]:
Yeah.

Jill Stanton [00:34:37]:
Like someone vibing with you being like, that's her for me.

Tina Tower [00:34:41]:
Yeah.

Jill Stanton [00:34:41]:
You know what I mean? Like, being the one to do your thing in your space for the people you want to serve. And I also would say for anyone coming into this space who wants to start something new, and this is my own edge that I'm also on or that I've been navigating for myself is like, really only speaking to the ones who want to move. It's like, I'm no longer concerned with people who are like, I just don't want things for me and I'm like, cool, then it probably isn't.

Tina Tower [00:35:09]:
Yeah.

Jill Stanton [00:35:10]:
You know what I mean? Like, I am, I am. I learned this. This lesson was screw the nine to five. Like, I can't believe in you more than you believe in you. Yes. Because then I'm gonna need to convince you to do the fucking work versus someone who is self led or self motivated. And so I'm no longer concerned with the people who either sit in the same excuses or sit in the same thought patterns or need convincing. I'm.

Jill Stanton [00:35:37]:
I'm not here to do any kind of convincing anymore. I'm just here to embody conviction. And if you want to join me, then I would love to have you, but I am no longer obsessing over who's joining. Like, who asked for the link and is not joining. You know what I mean? Like, who gives a shit? Yeah, focus on the people who are joining.

Tina Tower [00:35:55]:
Yes.

Jill Stanton [00:35:55]:
That's my main.

Tina Tower [00:35:56]:
Yeah.

Jill Stanton [00:35:57]:
If I could tell one. If I could say to people who are coming into the spaces, like, focus on the ones who do move.

Tina Tower [00:36:03]:
It makes it so much more fun and enjoyable. Yeah, yeah. And then also like retention as well.

Jill Stanton [00:36:08]:
Exactly, exactly. And also it's like it just calls more of those people in because you're hyper focused on who is a. Yes.

Tina Tower [00:36:16]:
Yeah.

Jill Stanton [00:36:16]:
And then it's just about, in my eyes at least, finding new ways to improve your buying experience and keep those people moving throughout your business. It's like, okay, well once you've done this thing, now let's go on this journey together. Right? So like for example, as I was saying to you, her first million. Well, then my other thing after that is like, so her first million runs on a framework of identity offer sales. Well, what do you need after you've cracked that? You need capacity because you have like four bottlenecks in your business, really, which is like your own personal identity, leads, sales and then capacity. And you're always gonna run into a new version of that bottleneck at every stage of growth. And so then it's like, well, of course once we hit this, then this happens. And then once this happens, this happens.

Jill Stanton [00:37:02]:
And so just having different ways for people to move through your world and keep your existing customers continuing to move with you I think is such a key thing to also experience or also focus on.

Tina Tower [00:37:12]:
I love that. So on launches, because so many of us have a love hate relationship with launches. I personally love launching, but I haven't realized I am in the minority. So you're probably in the minority as well. But with some People having massive wins and others fall flat. And even our own launches, you know, some, some do better than others. What do you think is one underrated strategy that can make a launch massively successful at the moment?

Jill Stanton [00:37:38]:
Charging an entry ticket, like doing a paid launch. I am such a hardcore believer in this. People pay when they pay, people pay attention when they pay money. And it's just like if. I honestly think people don't like launches because they think it has to be so much harder and bigger and more like high maintenance than it actually needs to be. And also when you run a launch based business, I think people are thinking, I run two a year and that's like my only chance is to make money. So I think that's where it gets real sticky for people, is thinking that they have two shots over the whole year. Yeah, yeah, exactly.

Jill Stanton [00:38:17]:
And so then it's a pressure cooker.

Tina Tower [00:38:18]:
Yeah.

Jill Stanton [00:38:19]:
And so then if like registration isn't going well, you're like, oh my God, okay, so now, okay, so now I really have to ace it. And now my pitch needs to be flawless. And if people don't move, oh my God, what happens if people don't join? What happens if this one doesn't make money? And it's just this like downward, downward spiral of like anxiety and what ifs. And so a key thing that I think is important there is like, I'll do tactical and then I'll do energetic. So bring me back to the energetic of so what. Okay, Tactical is really starting to make your launch a paid experience. I personally, Josh and I started doing this and screw the 9 to 5 in 2020. And it changed.

Jill Stanton [00:39:00]:
Literally, it changed everything. I know that sounds like such a big statement to say, but it really did. I think before that we had a list of like, I don't know, maybe customers, like maybe 2, 500 over from 2020. Sorry, from 2013 to 2020, maybe like 2,500 customers or so. Because we sold a lot of low ticket stuff in our membership and stuff from 2020 to 2023. I think that customer list was like, bro, like well over 10,000. Because all we did was just focus on customer acquisition. That's it.

Jill Stanton [00:39:33]:
And so everything we did now had a price tag. And not just like a crazy high price tag, like 30 bucks. Just a price tag, just a investment that shifts the, the relationship from subscriber or follower to customer. That's it. It wasn't to make money on the front, nothing like that. It's to help with your ad spend and simply to shift that relationship. So that because a customer is a customer is a customer. And so if they have a good experience inside, a paid launch experience, they are more likely to go on and join the backend, especially if you dial it in.

Jill Stanton [00:40:09]:
Well. And so I've seen this just so many, in so many different cases, obviously with our stuff and then with previous clients that we've supported. I'm currently helping a girl who's in the, who's a speech therapist who helps families with late talkers and she's got like over a million followers and has never done a paid lunch. And I was like, you're never gonna go back.

Tina Tower [00:40:32]:
Yeah. I think you've got big audience and if you're doing ad spend, it can work beautifully. When I tested mine on warm audience, I had better results for free than paid. But I think with colder audiences, better on paid than free.

Jill Stanton [00:40:47]:
And I think there is a certain way to structure it. So like there has to be like a process for it. It's not just like, what do I want to talk about? Let's slap a ticket on it. You know what I mean? Like, it has to be so specific. And also it really has to knock down the first domino of someone being able to say yes to the back end.

Tina Tower [00:41:05]:
Yeah. Yes.

Jill Stanton [00:41:06]:
And also it's like just because one experience didn't go well doesn't mean it doesn't work.

Tina Tower [00:41:11]:
Yeah.

Jill Stanton [00:41:11]:
It's just your opportunity to be like, okay, what went wrong? It's like maybe the ads weren't clicking. Like if your conversion or if your click through rate is below a certain metric, it's the ad. If your sales page is below a certain metric, it's a sales page which is probably a messaging thing. And so you can look at that. Right. So okay, here's what it did do. Here's the conversion rate off the back end. How could I make this better? Yeah.

Jill Stanton [00:41:34]:
And I've only ever seen that to work. I mean, we've helped so many clients in so many different random spaces. Like, yes, business, of course, but then also with late talkers and then this is the most hyper specific one. This is going to sound so ridiculous. And most people will be like, nah, you can't do a paid launch in this space. Fly fishing in the northwest part of North America in rivers and still like it was like so specific. And this dude, so like he did his first ever 40G launch.

Tina Tower [00:42:05]:
Nice.

Jill Stanton [00:42:05]:
For fly fishing in still lakes and rivers in northwestern North America. I was just like, what?

Tina Tower [00:42:13]:
I mean, I can see how that would be a winner.

Jill Stanton [00:42:15]:
Yeah.

Tina Tower [00:42:16]:
I Don't think it'd be that much of a small audience.

Jill Stanton [00:42:19]:
Well, it's. Well, it is, but it is so specific that people are like, yes, please.

Tina Tower [00:42:25]:
Yeah, exactly.

Jill Stanton [00:42:26]:
You know what I mean? Which is kind of goes back to what we were saying before is like, I think one of the things that is emerging right now is, like, specificity. Like, you have to understand people's specific desires and their pain points and speak directly to that.

Tina Tower [00:42:40]:
Okay.

Jill Stanton [00:42:41]:
And then the energetic speed. Yeah. And so then. Thank you. And so for the energetics of it is like, when you're in the spiral of like, oh, my God, what if this doesn't work? Or what if people don't buy? Or why didn't I get more people in? What I love doing. When you find yourself in that what if spiral is simply switch it to like, so what? So what if people don't buy? Like, so what if it's lower than what I expected?

Tina Tower [00:43:03]:
Yeah.

Jill Stanton [00:43:04]:
So what if it doesn't work the way I wanted it to? Because then you're like, okay, yeah, okay. So. So what if that happens? What will I do about it? Yeah, like, it puts you back in the driver's seat versus you at the mercy of external results that you cannot control.

Tina Tower [00:43:20]:
Yeah.

Jill Stanton [00:43:20]:
You can't control if someone buys or not. That's their job. Their job is to buy. Your job is to give them the best experience that you can give them and only focus on the things you can control. And so when you put a so in front of that what if? So, so what if it. Instead of like, what if? Yeah, that gets you back in your power and out of your fear. It gets you out of the spiral and then you can get back into, like, okay, what decisions could I make? What moves could I make? Like, let's look at this. Like, where are my opportunities? Especially if you are running a live launch model.

Jill Stanton [00:43:56]:
And then the final thing I'll say to that is, I. I personally love a mix of Evergreen and live launch.

Tina Tower [00:44:01]:
Yeah, totally.

Jill Stanton [00:44:03]:
You know, I don't want to be fully reliant on one thing working, feast off happening.

Tina Tower [00:44:07]:
And like you said, like, the stakes are just too high.

Jill Stanton [00:44:10]:
Yeah. Yeah. And it's just like, it's not necessary.

Tina Tower [00:44:12]:
Yeah.

Jill Stanton [00:44:13]:
Like, it's so easy to create offers right now and be creative with it and in the moment with it and, like, really direct in how you sell them and what they're for.

Tina Tower [00:44:22]:
Yeah.

Jill Stanton [00:44:22]:
And, like, you can think about it, like, if you have an audience that's, I don't know, like 10,000 people and you drop A, an audio series program which is I, I personally love creating audio programs because they're easy to consume and they're just.

Tina Tower [00:44:37]:
I imagine you do that, Jill.

Jill Stanton [00:44:40]:
I know, imagine. Um, and so I personally love them. So you drop something like that to a warm audience of 10,000 people for what, I don't know, between a hundred and dollar two hundred. Like you can start to crank those out in a few days and still make them high impact, high value. But they're easy yeses for people and then they get to consume more of your work, get into your world more, get themselves immersed more. You increase their buy in frequency, their ltv. Like there's so many good things that come from that. And then you do like a launch to it or to your like power base, like your email list, boom.

Jill Stanton [00:45:13]:
I don't know how many you're gonna pick up. Maybe a thousand people or something, 1500 off something like that. It's easy yeses, easy money, zero fulfillment on your end outside of that one like low ticket intro offer that feels creative and fun to create. And so I love a mix of all of it. I want to do basically my rules. I'm going to do whatever the f I want to.

Tina Tower [00:45:35]:
I mean it's a good rule. It's a good rule. So on the note of sales, because I see so many women especially struggle with sales because they don't want to come off as, as pushy or salesy. How do you teach people to sell and present confidently without feeling sleazy or fake?

Jill Stanton [00:45:54]:
So I think when people are in their heads about that, they're focused on the ones who don't want it because the ones who want it aren't thinking they're too salesy and desperate. They're just like, sounds cool.

Tina Tower [00:46:05]:
Yeah, yeah.

Jill Stanton [00:46:06]:
They're like zing, I'm in at end of story. Like that really is how as simple as it or it can be that simple. When you were thinking like oh, I don't want people to think I'm being salesy or desperate or pushy or annoying or inconvenient or anything. Insert any label here that you are projecting onto them that they are going to think about you. You are focused on the people who are never going to be a yes anyways. And then going back to hyper focusing on the people who are yes. It's like put your focus on the people who are a yes and take it off the ones who are never going to move and are just going to project their own self limits onto you because you agitate something in Them that they won't give to themselves the courage to sell hard. And so anyone who's saying, man, you're too salesy, man, you're too desperate.

Jill Stanton [00:46:57]:
You're too this and that, I'm like, that's a reflection of how you think about this.

Tina Tower [00:47:02]:
I mean, no one ever tells you that out. Out loud anyway.

Jill Stanton [00:47:05]:
Or they say it in their con, in your comments, or like, they chirp you in dms, but it's just like, okay, delete.

Tina Tower [00:47:11]:
Yeah, yeah, yeah.

Jill Stanton [00:47:11]:
Like, all right, thanks for sharing. Peace. Don't join then.

Tina Tower [00:47:15]:
Like, I wouldn't want you in my world anyway. Your. Your launches are intense. You really go for it. I'm like, yeah, dude.

Jill Stanton [00:47:22]:
Yeah, I leave it all on the field.

Tina Tower [00:47:24]:
Yeah.

Jill Stanton [00:47:25]:
Like, why wouldn't I? I worked this hard in the lead up to it.

Tina Tower [00:47:28]:
Yeah.

Jill Stanton [00:47:28]:
I think I'm just gonna phone it in.

Tina Tower [00:47:30]:
Yeah, totally, totally. So I think that's a good thing to embrace. Yeah. Now you talk about vibes a lot and money vibes and the energy of wealth creation. What are some of the money mindset shifts that you think that entrepreneurs can use to break past, like, their ceiling of where they currently are or their financial limitations that they may hold?

Jill Stanton [00:47:52]:
Well, I think first you have to understand your current beliefs around money. Like, I think that's always step one, because you can't change what you don't acknowledge. That's a Dr. Philism. P.S. from like the early 2000s. He always said you can't change what you don't acknowledge.

Tina Tower [00:48:08]:
Yeah.

Jill Stanton [00:48:08]:
And so really understanding, like, what do you believe about money at your next level? Like, do you current you. Do you believe money is hard to make or that you have to do more in order to make more? Or that it has to be like this hard process or you have to have a huge team, like, start to pull out what you believe to be true about your ability to make the next level of money. And second is like, how are you pedestaling that? I think is a big one. Is like, what, like, what do you think will be different when this is in place? And so then really acknowledging that for yourself and so doing the work to spot that in the moment, like, really become hyper aware of those beliefs at play, driving certain decisions in the present moment. And then the third piece is, is deciding, like, really doing future self work here and like, me at my highest and brightest, like, what does she believe about money? Hmm. Really, like, truly, like, how does she carry herself? What are some of her core virtues that she operates by? And so if she is the type of person who trusts herself deeply and so she knows she can handle any level of discomfort that she feels. It's like, okay, cool. So she values pursuing discomfort in service of growth.

Jill Stanton [00:49:28]:
And so then you could be like, you can snap that into your current and be like, actually, so all I have to do right now is lean into the discomfort that I feel. Because that's exactly what she would do. She just wouldn't make it so dramatic.

Tina Tower [00:49:42]:
Yeah.

Jill Stanton [00:49:43]:
It wouldn't be like, oh my God, should I do this? She'd be like, yeah, man, I've got this. Like, she would be so neutral because she's like, the problems she's solving over here are a whole other ball game compared to the tiny emotions you're stewing it. Not tiny, I don't want to say that, but like the highly volatile emotions that you're stewing and around scarcity and what ifs and like, who am I? And all of the can it be this good? And all of that stuff. Like the success limit of like, can it be this good? Can it feel this easy? Can I be this powerful? Can I be this rich? Can I be this happy? You know, I think so often we're just like, calm the fuck down. For women who have it all, it's like, calm down. That's too much for us versus like allowing yourself to be as big as you want and like doing the work that comes with that. And so I think that starts with current beliefs, identifying that so you can catch them in the moment. And I think it also, the second step of that is figuring out what she would believe and how she carries herself and the virtues she runs her life by.

Jill Stanton [00:50:43]:
So courage, integrity, I imagine authenticity, pursuing discomfort in service of growth. You know, there's certain things that she would operate by. And so then the, the point of that is to bring that into the present and start making those decisions and moving like that now, like managing your emotions in that capacity now making the moves that feel slightly intimidating but you know, would be like no big deal to her now. I think when you can really start to make that future self work, bring it into the present, everything starts to slowly but surely fall away because you're so focused on who you want to be and that is the vision that carries you forward so you don't get so caught up in the day to day, moment to moment emotions and volatility of running a business right now.

Tina Tower [00:51:30]:
Yeah, yeah.

Jill Stanton [00:51:31]:
You know what I mean?

Tina Tower [00:51:32]:
Which is hard at the start. Like it's for sure, it's a, it's a Journey for everybody listening. It's a journey.

Jill Stanton [00:51:38]:
I would say it's, it's a new level of hard at. At every level. It's just you handle it better.

Tina Tower [00:51:46]:
Yeah, yeah.

Jill Stanton [00:51:47]:
Like it doesn't get easier, you just get better. You have more experience with it, so you have like more emotional fitness around it.

Tina Tower [00:51:53]:
I think, I think you get better. But I do think it gets easier as well because you.

Jill Stanton [00:51:57]:
Well, especially once you're in a rhythm.

Tina Tower [00:51:59]:
Yeah. You trust more, you know what you're doing more. You don't have to trial and error as much, which means you're not going on the roller coaster all the time. Like it, you get more money, which makes it easier. Like everything does get a little easier, which, thank goodness, right?

Jill Stanton [00:52:13]:
Yeah. And also at new levels, you're gonna have new layers of challenges. You know, it's like, how do I manage all this money that I have? You know, and like, what do I do with this insanely large tax bill and what do I do with this disgruntled employee? And you know, just different levels of things. But again, it just. That's what develops your character.

Tina Tower [00:52:33]:
Yeah, that's it.

Jill Stanton [00:52:34]:
So looking back on the journey that.

Tina Tower [00:52:36]:
You had, what is the one lesson that you had to learn over and over again that you wish you'd gotten sooner?

Jill Stanton [00:52:46]:
There's like tactical and then there's energetic. Of course, the energetic one. This is going to sound a bit cocky, but I'm just going to say it because I really do wish it was always me. But I just hit it for so long and I tampered it down for so long because I was at the mercy of my own fears and self doubt and all the stuff I had with women in my past. And so I let fear of judgment control me versus doing the work to strip that away earlier and realizing it was always me. Like I, I know I was meant to be big and so it's just taken me, I want to say like, longer than I wish it had. But also, I just don't know if I'd be here with this level of wisdom if I hadn't done it this way. And so like, do I wish I figured it out earlier? Yes, of course.

Jill Stanton [00:53:42]:
And also I'm so happy with the stuff that I've gone through and navigated in order to get me to this place. Excuse me. Because my standards are higher, my wisdom is deeper, my skills are strong. Like my boundaries are strong. You know what I mean? Like, I charge more now. I. I believe in my value more, I believe in my worth more. I'm a better communicator now.

Jill Stanton [00:54:04]:
I'm more in charge of my emotions now. Excuse me. And then on the strategy side is I wish I had learned the whole customer first model, like, way earlier to just build a audience of customers because, I mean, we had free groups topping over 50,000 people. You know what I mean? And so that was a lot of people always wanting a lot of things for free. And in my experience, a lot of freebie seekers are. Are needy and they expect the world for free. And that was just deeply dissatisfying to me. And I didn't have boundaries at that time, so I just like, bent over backwards and contorted myself in.

Jill Stanton [00:54:45]:
In the hopes that it would like, quote, unquote, work.

Tina Tower [00:54:47]:
Yeah.

Jill Stanton [00:54:48]:
But if I had just learned to go customer first earlier on, I feel like it would have like, really changed the game for us. But again, so happy I learned it now because that is just such an ace up my sleeve.

Tina Tower [00:54:59]:
Yeah, I love that. Okay, my last question that I ask everybody is, what does success look like for you in your life?

Jill Stanton [00:55:06]:
Doing whatever I want, whenever I want, however I want, whoever I want, from wherever I want. Yeah. True manifester freedom.

Tina Tower [00:55:14]:
Yes.

Jill Stanton [00:55:14]:
And like a lot of mental white space. A lot of calendar white space. A lot of time being present and connecting with my kid. A lot of time being present and connected with my husband and like doing getaways for just us and really prioritizing that with us. And then also, like pouring into my son and then doing. I'm like. And this and this and this.

Tina Tower [00:55:37]:
All of it.

Jill Stanton [00:55:38]:
I want to know. Yeah. One of the big ones is really having intentional time with girlfriends who are expanders and really light me up and feel safe and nourishing to be around. So I'm fortunate to have a really good crew of that and so just really pouring into that as well.

Tina Tower [00:55:53]:
You're amazing. I have loved to see you in.

Jill Stanton [00:55:55]:
And also a stacked portfolio. Yes.

Tina Tower [00:55:57]:
Don't forget that one.

Jill Stanton [00:55:59]:
Stocks, crypto, cash for sure.

Tina Tower [00:56:01]:
I have like the last few years, I feel like I've had a good front row seat to. To the Jill Stanton unleashing on the world from the very first mgc. And like every year you've just got more emboldened with who you are, which is such a beautiful thing to see. I am so glad that you're fully unleashed out there. Especially last year when you did the. I can't remember what you called it, but you. You dropped like you recorded. It wasn't like the tapes.

Tina Tower [00:56:25]:
It was tapes. Yeah.

Jill Stanton [00:56:27]:
But you know? You know what I mean? It is, baby, for sure. Yeah.

Tina Tower [00:56:32]:
I was like, jill Stanton tapes.

Jill Stanton [00:56:33]:
Let's get cassette tapes.

Tina Tower [00:56:35]:
But it was. It was basically Jill giving everyone pep talk. Pep talks. Was that what it was?

Jill Stanton [00:56:39]:
Yeah.

Tina Tower [00:56:40]:
And that was my first one where I was like, this is her. Like, this is. You've got it dialed in there. So. It's so good to see. I love seeing you guys. Thank you for sharing your wisdom with us.

Jill Stanton [00:56:51]:
I'm so happy you have me here. Thank you so much. I love you so much.

Tina Tower [00:56:54]:
Love you.