THE PODCAST FOR ONLINE COURSE CREATORS GOING BIG!
Join business strategist Tina Tower as she explores how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.
Tina has over 17 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and world traveller.
She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.
EPISODE HIGHLIGHTS
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Building e-learning academy for businesses and creatives.
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Mainstream disability; meaningful employment, creative branding.
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Academy empowers disabled through online opportunities network.
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Include people with disabilities; adjust mindsets, stereotypes.
Don't miss out on this amazing episode with Simone Eyles!
Simone, the inspiring Founder of Disinfluencer, is dedicated to fostering inclusion in the media and entertainment industry for people living with disabilities, neurodiversity, and chronic illness.
Her personal journey as a mother, caring for her son with a rare disease, fuels her unwavering commitment to creating a world where 1 in 5 individuals with disabilities are represented and empowered.
Disinfluencer is not your typical creative talent agency. Through her social enterprise, she pioneers meaningful representation in mainstream media and offers employment opportunities for individuals with disabilities.
In this episode, Simone shares her path from founding a startup to creating Disinfluencer, an impactful social enterprise dedicated to changing the portrayal of disability in media.Â
She unveiled how her personal experiences, including being a mother to a teenager with disabilities, fueled her mission to provide meaningful employment opportunities for individuals with disabilities.Â
Tune in to learn about her vision of taking disability mainstream, empowering businesses to be more inclusive, and the exciting future projects on her horizon.
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Where to find Simone Eyles:
Instagram here
Website here
Want more?
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I know that you're the expert and you've got all of your subject knowledge nailed - now it's time to build the business behind your online course and stop being the worlds best kept secret.
CHECK OUT HER EMPIRE BUILDERShow transcriptionÂ
Intro
Tina Tower [00:00:00]:
Hi friends, and welcome to another inspiring episode of her Empire builder show, where we dive deep today into one of our members stories. Today I am honoured to have Simone Iles, founder of Disinfluencer, joining us. Simone started disinfluencer in 2022 with a mission close to her heart to reshape how disability is portrayed in the media, showcasing not just advocacy, but also the joy and magic within the community. As a mum of a disabled child, Simone recognized the need for more authentic representation. Disinfluencer, a social enterprise, empowers businesses and brands to engage meaningfully with people with disabilities. They create compelling stock photos, user generated content, and provide crucial education on digital accessibility and inclusivity in marketing strategies so so needed in our way of the world. In this episode, Simone shares insights into disinfluencer's mission and impact success stories with businesses and brands, the range of services that they offer, the importance of digital accessibility, and we also delve into common misconceptions about the disability market, strategies for inclusive representation in collaborations, and Simone's vision for the future of disability representation in the media and marketing, and how she has done lot of that with the help of her empire builder to build her business as well. So Simone's journey and expertise promised to inspire and educate and offer really invaluable lessons for you looking to create impactful and inclusive businesses.
Tina Tower [00:01:39]:
Let's get to it. Hello and welcome to her Empire Builder show. I'm your business strategist and host, Cheena Tower, and I am so happy you are here. My goal with this show is to bring you the inspirational and informative conversations with interesting humans as well as the tools, tips and resources to help you build your online business. Since I started my first business at 20, I have built and sold four times, and in 2018, while I was traveling around the world with my family for a year, I tripped and fell into this wonderful world of online courses and I instantly fell in love. I'm a million dollar course creator, a world traveler, best selling author, a mummer of two man children, and a lucky wife. There's no playing small here. It's your turn to grow to run a highly profitable business that makes you wildly wealthy while you positively impact your clients and the world around you and of course, have that dream life that's perfectly aligned with you.
Tina Tower [00:02:43]:
Let's get it. Simone Isles welcome to her empire builder show.
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Main Episode
Simone Eyles [00:02:50]:
Thank you, Tina. Thank you for having me. So excited.
Tina Tower [00:02:53]:
It's a pleasure to be able to have you here. I know that most people will be listening audio, but if you're watching the video, I love the background that you've gotten. It's something that everyone, as course creators should really put thought into the background of what's behind you. And you are so on brand with all of that, which I love. I am on brand, but in a. In a mess of every sort of knickknack that I can have behind me.
Simone Eyles [00:03:22]:
Which I love.
Tina Tower [00:03:23]:
Okay, so can you start with telling us about your journey that led to founding disinfluencer and what inspired you to start this as both a business and an initiative?
Simone Eyles [00:03:35]:
Yeah. So I'm a mom of a. I can't say child, a teenager. He's actually, he's had a kidney transplant and he's intellectually disabled and autistic. And a very long time ago, I accidentally started a startup, which I've since sold purely because I had to create my own job as a mum of a child that was very, very sick and having a lot of treatment in hospitals. So started a startup back in the, gosh, 2012, I'm going to say, and had an incredible journey, but no one really knew I had a sick little baby at home or in hospital. And I, and I did that deliberately because I didn't want to be the mom of the sick kid. And that really, I don't know, it was kind of a weird journey for me.
Simone Eyles [00:04:26]:
So I did all that. And then deep down, I've had an incredible journey. I've been through an incredible. And I'm a marketing. I'm a graphic designer by trade marketer, love Internet, digital business and digital marketing. And in my heart, I always wanted to give back and do something that was really positive and empowering and commercial. However, due to burnout and being a little jaded, let's be honest, I said I'm never ever doing business again. But I couldn't ignore that whisper.
Simone Eyles [00:04:59]:
And I. I kind of thought about it and I tried a few things and I found social entrepreneurship and I found I was inspired. Back in 2022, Hannah Devini called out Lizzo and Beyonce on Twitter for having some ableist lyrics in her songs. I don't know if anyone remembers that. I'm sure everyone does. And I just had this pivotal moment where I actually opened up my phone and I recorded a voice note, which turned into a podcast, which is what turned into disinfluencer. Because I wanted to speak my truth and I wanted to. I was just tired of seeing disability in the media through a lens of advocacy or neglect.
Simone Eyles [00:05:41]:
Now don't get me wrong, that is important and needed. However, that's the only conversation you ever hear. You don't see the light, the magic, the joy. And then I thought, well, I'm going to do something about that. And I know business, I know marketing, I know disability. And I thought, well, I can help businesses be inclusive by creating content with people with disabilities who actually dream of doing this work as well. So that's a whole other part of what I do. And no one was supposed to say yes.
Simone Eyles [00:06:12]:
Jumped on Jane Kay, the founder of Birds Nest here in Marimbula, and pitched to her, and four weeks later we were on set shooting content for.
Tina Tower [00:06:21]:
Oh, amazing.
Simone Eyles [00:06:22]:
How beautiful, Katie. So, yeah, did all that and, yeah, everyone just kept saying yes. So I had to really turn this into something. And part of, I guess what I do is I do the content. Will. I help businesses and brands be inclusive, but I also have an educational element, like an e learning element, to help businesses understand disability and understand how to market their accessibility, because one in five people have a disability and no one's marketing to them and it's a really missed opportunity.
Tina Tower [00:06:55]:
Yeah. And so when you. How long ago was this, that disinfluencer first, like, officially started?
Simone Eyles [00:07:01]:
April last year.
Tina Tower [00:07:02]:
Yeah. Okay, so not that long ago. And you said that you were a little bit scarred from the first business attempt. What left you feeling scarred? Like, what was the. What was the hard part of that?
Simone Eyles [00:07:14]:
I just felt I gave so much, too much, and I just had nothing left to give. And then I just. When I had nothing left to give and I needed to receive a bit, no one had anything to give to me and I felt a bit jaded by that.
Tina Tower [00:07:31]:
And what have you done setting up disinfluencer in a way that that won't happen again.
Simone Eyles [00:07:36]:
So I've been very conscious to build disinfluencer on disinfluencer, not Simone Isles.
Tina Tower [00:07:44]:
Yeah. Yeah.
Simone Eyles [00:07:45]:
So I know a lot of people are all for a personal brand and I have a pretty big network and I know a lot of people.
Tina Tower [00:07:51]:
I think you still put yourself in a lot, though.
Simone Eyles [00:07:55]:
Yeah, I'm in a lot of stuff. But nothing sits under your personal name. Yeah. So a lot of people do know me, but a lot of people that come to me now, they come through the brand awareness of this influence and what this influencer is not. Simone doing this thing, Simone doing all this stuff. So that was something I've done. Very deliberate. Yes, I totally am in here.
Simone Eyles [00:08:19]:
You'll see me on instagram all the time, even in my pajamas. I'm here to show up, but it doesn't stop and start with me. Simone.
Tina Tower [00:08:27]:
Yeah.
Simone Eyles [00:08:28]:
It's bigger than me. And, you know, I guess just, you know, setting up some good boundaries and having some good workflows and good practices and really building the brand around the brand name and our, our offer, not necessarily all about me.
Tina Tower [00:08:47]:
Yeah, that's fantastic. I love when people have an experience and you didn't let it burn you and you didn't let it keep you away from the calling that you've got now, but you're like, how can I do this differently? So I don't experience that again?
Simone Eyles [00:08:59]:
Yes.
Tina Tower [00:09:00]:
Yeah. So important. So important than making the same mistake again and again. So you mentioned that disinfluencer aims to change the portrayal of disability in the media. How, like, in the last year and a half that you've been going, have you been seeing that changing? And what are some stories of examples of how we're seeing that shift?
Simone Eyles [00:09:21]:
Yes. So I guess to my surprise, I pitched that I would do all the content, so do a photo shoot and create content for a brand. So Bird's nest, we obviously did a photo shoot with, I think we had like eight different outfits. And when I started pitching to other brands, they were very kind in saying yes to me because they loved it. But then the conversation turned into, like, we actually really do want this, but there's nowhere to go to get it. So I kind of shifted from creating the content to more of a talent agency representative. And just this month alone, we have got. We have cast like it's not even the middle of the month.
Simone Eyles [00:10:00]:
Eight of our artists in TVcs as extras across really big brands. We've got a campaign coming out for anytime fitness with some of our talent. So moving more from the content, me doing everything, to then providing that talent piece, talent management, and then again, the brands. When we work with people as a social enterprise, there's a bit of extra work and a bit of cost to what we do. However, we don't expect the brands and businesses to pay for that. And we can cover that through our business model of, you know, part of our profit covers goes back into the business to cover that kind of additional operational cost. And our people with disabilities are paid exactly the same as every other artist on set. So it's about that equality, but also giving them the opportunity and giving the casting agents and the creative agencies a safe place where they can have conversations with me and have a little training and understanding so they know, okay, people with disabilities, they need support, and people with disabilities can tell you the support they actually need and just being aware of that and having that empathy to incorporate that.
Simone Eyles [00:11:16]:
And they really do, they really do want to be inclusive. So it's a really exciting time for us and for our people with disabilities that have those opportunities to do that. Yeah, well done work.
Tina Tower [00:11:29]:
Yeah, I love that. And so what are all the elements of your business model now? Because you've kind of, I love how one thing I'll say to people whenever they start is, you know, in a year's time it's going to look different. And it sounds like yours has taken a journey through different offerings and different models. So what is, what are your current offerings that you've got amongst the disinfluencer umbrella?
Simone Eyles [00:11:49]:
So I guess there's, there's four revenue streams. There's four kind of elements. So the main element is actually our stock library and our elearning platform. So we created a stock library because we, as I said, we're creating content for brands. We did like tourism content and content for government. And when we created the content, we were creating content for a stock library. So I thought part of our business model is that people with disabilities come to us, we do their head shots, we get them job ready. They have an amazing day on set.
Simone Eyles [00:12:25]:
Like, you know, you know what it's like doing a photo shoot, hair, makeup, all the things, catering, like a really beautiful day for them to experience that and feel empowered and feel, like, worthy and have, you know, boost their confidence. So we do their portfolios and then we create, I guess, brand agnostic photos for our stock library. Because if you were to look in a stock library for a person with a disability, it's usually, it's very american looking and there will be, someone told me, you know, they found this great photo. There was this gentleman in a wheelchair, but, you know, in stock libraries, and then the next photo he's standing at a sink and it's like, oh, that's not authentic.
Tina Tower [00:13:06]:
Yeah, yeah, yeah, yeah. It's a little on the nose.
Simone Eyles [00:13:10]:
Yeah, yeah. I guess I decided, you know, we do the photo shoots, so we do that stock library and then we have that elearning as well. So we have three short 18 minutes modules, understanding, like, what is disability, how to be digitally inclusive and then how to market your accessibility within your business. So that I feel like when I worked with people, we did the work and then they're like, oh, you know, they wanted that education and they wanted to be able to say, look, there's still a lot of stigma and a lot of barriers. So when I want to empower businesses to go, you know, if there's any pushback, and there is, I can say, look, we engage with disinfluencer and we've done some training and understanding to really understand disability and how we can be accessible and how we can market our accessibility. So this isn't, you know, some kind of tick box exercise like we've done. We've done the work. We want to be inclusive, but we've trained our team in understanding some elements of disability so we can, you know, we don't get, we can do what we need to do authentically and, you know, be empowered to look after people with disabilities.
Tina Tower [00:14:20]:
Is that program, is that program good for any business so they don't have to be, you know, using the stock library or anything like that, but any business that wants to go, I want to be more inclusive. I want to be more accessible, should be doing something like that.
Simone Eyles [00:14:35]:
Yeah. So I've got, on our website just now, it's all kind of about the bundle, but I've pulled out the e learning modules just on their own for any business to do. And then I've got a bit of a taste, like it's an annual offer and then you can just buy 21 days to jump in. But I guess I. That's our main kind of element. But on top of that, like you were saying, and what I hope to do is I'm building an academy as well. So in the academy, we'll have some more e learnings for business and corporate, but also have, you know, a bit of a membership platform for people with disabilities to come in, like how to build a personal brand, how to take, you know, self photos, how to do a self tape, how to do an audition so we can upskill and give pathways to people with disabilities who want to explore a career in the creative industries. Like, you know, we have people that want to be content creators or want to do creative writing.
Simone Eyles [00:15:30]:
So anything within the creative or entertainment industry, we can have some, you know, like our academy where they can come and learn and, you know, if they want to work as talent or want to have a crack at being a TVC, they can, you know, have that option as well. So it's a mini circular economy, I guess, is what I'm. I'm building. And, yeah, the talent piece and I also manage a few influences as well. That has been an eye opener, like the wild, wild west, but, yeah, it's all kind of.
Tina Tower [00:15:59]:
You're in a few different things, Simone.
Simone Eyles [00:16:02]:
Yeah, yeah, I'm kind of in this stage where I'm doing, to me, it's all one and the same. Like, my. My mission is to take disability mainstream and to offer meaningful employment to people with disabilities. So that might be talent, that might be having stock photos used in, you know, whatever. Having influencers doing influencer marketing. Like, it's all kind of one and the same to me, and I feel it all feeds into each other and it's a very, like, you know, like you said, with my background, I've been very deliberate with my branding because when people see or think about disability, it's all, like, sad and drab and mutual. Like, I want to really be like, yeah, burn your eyeballs with excitement, with creativity, with, you know, really kind of jar that. That kind of stereotype that a lot of people have with disabilities.
Simone Eyles [00:16:57]:
So, you know, that's why I kind of touch on a few of those things. But I think it's all really important to help with my mission to take disability mainstream. And I guess I do all those things, Tina, because a lot of what I've done, especially with the stock library, has been driven by the demand of what people want and ask for.
Tina Tower [00:17:20]:
Yeah, yeah, yeah. Which is a great way to build a business when people are asking for a product and you're going, yeah, I can do that.
Simone Eyles [00:17:26]:
Well, yeah, yeah. If you would have asked me twelve months ago I was doing a stock library, I'd be like, you are crazy. Why would I do that? And now people tell me why I do that. But then I have people that are like, when we have access to the stock library, we need photos for blah. And I'm like, yes, here you go.
Tina Tower [00:17:42]:
Yeah, fantastic. And so with all of that, what brought you to her empire builder?
Simone Eyles [00:17:47]:
So, you know, I'm a big Tina tao fan.
Tina Tower [00:17:50]:
I'm a big Simone Isles fan, too.
Simone Eyles [00:17:53]:
Well, I guess, you know, I followed you for so long. You're a really inspiring business woman to me. And I guess I, you know, you do, a lot of you do. There's so many incredible things in her empire builder now that I've experienced. And I wanted, like, I wanted to kind of dip my toe back into business with a trusted network and also build a new network. And, you know, I don't need to tell you, even a few years out of it, things have changed so much. They're changing so fast.
Tina Tower [00:18:25]:
So to be able to so fast right now. Yeah.
Simone Eyles [00:18:27]:
And even though I have, my website is in Kajabi, my academy will be built in Kajabi. So even doing online courses and building modules and, you know, I've dug back to what you were saying with workplaces. You know, I imagine my e learning modules could be like white labeled or licensed or, you know, think CBA should have my elearning module. And I, you know, there's stuff like that in her empire builder from, not just from your experience, but there's just, there's lots of things in, within her empire builder. Yeah. So with my online learning modules, I needed to learn how to do online learning modules. And, you know, I was thinking about white labeling, licensing them. Like, there's no reason why the cbas of the world shouldn't have my e learning modules completely.
Tina Tower [00:19:17]:
Yeah.
Simone Eyles [00:19:17]:
Stuff like that in her empire builder. Like from, like your expertise with franchising and modeling, but not just like everything that, you know, like there's so much stuff in there that I can kind of cherry pick that is relevant to me and learn on demand, but also be, you know, the weekly master classes and conference was epic as well.
Tina Tower [00:19:37]:
So I know I can't wait. Like we, twice a year is still not enough. It's like I can't wait to see everyone again.
Simone Eyles [00:19:45]:
Yeah. So her empire build has been, you know, I was kind of a bit crazy and joined a lot of groups, but her empire builder is up there with my, you know, I kind of, even though there's a lot going on, I've made time to just, with launch, I've tapped out a little bit. But, you know, I come to all the classes you're very good at. You get 500 gold stars. You always start on time and finish on time.
Tina Tower [00:20:10]:
Yes.
Simone Eyles [00:20:11]:
It's like my biggest, like, it's, you know, you're so, you're such a great teacher, Tina.
Tina Tower [00:20:17]:
Thank you.
Simone Eyles [00:20:18]:
Really, you really do that.
Tina Tower [00:20:20]:
And it's the teaching background, it's the, like, I was a primary school teacher, which not everybody knows that, but it definitely comes in handy.
Simone Eyles [00:20:28]:
Yeah, yeah. So you're a really great teacher. And then, of course, obviously all the people I've met.
Tina Tower [00:20:33]:
Yeah.
Simone Eyles [00:20:34]:
All the new people I've met this, I've connected with some, you know, other people that we know, like Nick and. Yeah. So, yeah. Lots of love for her empire builder.
Tina Tower [00:20:44]:
Yeah. So, good. And so what is your goal as the business moves forward? Do you have a vision or are you playing it by ear to see what the market's wanting from you? Or are you looking to really double down on these online programs and getting them? What do you think is going to make the biggest impact with what disinfluencer does yeah.
Simone Eyles [00:21:04]:
So I think what I do goes hand in hand. So the representation, without the representation and having those stories and speaking to those businesses, I will not have the opportunity to offer that education piece. I feel it goes hand in hand.
Tina Tower [00:21:20]:
Yeah.
Simone Eyles [00:21:20]:
So the dream is that we build the world's biggest inclusive stock library and then.
Tina Tower [00:21:27]:
Nice. I love that goal.
Simone Eyles [00:21:29]:
Yeah. And then someone fancy comes and acquires us and my heart's really in the academy. I feel that's my legacy work and I see the academy going on and on and on. So even though we're kind of in this vertical of entertainment or media, I feel there's a lot of opportunity for, especially in this digital age, for people with disabilities to work remotely and work together with people and work with technology. However, be connected in a platform like Kajabi, a membership like Kajabi, where they can be offered work to do, get supported with that work, but also get that support just like we do in her empire builder, where there's a network of like minded people, there's a conference, there's awards, like, there's opportunities, there's master classes, there's well being. So there's a network online for people with disabilities that they can come to, to explore their creativity or whatever vertical we have in the academy, but also get that kind of person touch online. That sounds really bad, like, have that connection with people online to, you know, develop their schools and just make friends and feel like they have a bit of purpose and they're connected to their community.
Tina Tower [00:22:49]:
Yeah, I love that. And how do you envisage, like, the whole landscape of the way, like you said, you're really trying to change disability representation from that, like, doom and gloom to having the joy and having the fun. But how do you envisage that in the media and marketing evolving in the coming years?
Simone Eyles [00:23:09]:
It's just that good old fashioned. You can't be what you can't see. Yeah, we did some work with Canberra airport, so we did their photos and we did their digital, and they are doing incredible things. They changed all their lighting in the airport. They have two sensory rooms, they have the hidden sunflower lanyard. They have all these initiatives, but they're not telling anyone.
Tina Tower [00:23:29]:
What's a hidden sunflower lanyard?
Simone Eyles [00:23:31]:
So a hidden sunflower lanyard is an initiative. You'll see a lot of the airports now have them. So it's like, I have a hidden disability and they have staff trained that can support you if you need help checking in or if you're overwhelmed something, or if, you know, if a child's having a meltdown and they've got the hidden disability lanyard, like the staff.
Tina Tower [00:23:51]:
See, this is why we all need to do your course is so that we're aware of things like that.
Simone Eyles [00:23:56]:
Yeah. Yeah. Cause I guess a lot of people, you know, if you see kids chucking tantrums or doing crazy stuff, people like, oh, they're being a brat, but maybe they're a child with autism or adhd, and they're overwhelmed and they're having a meltdown. So you can come from it from a lens of empathy, not a lens of judgment. So when we did this stuff with Canberra airport, we had Mel, bless her, love her, she's so beautiful. And she was, because we were air side, but we weren't going on a plane. We had to go through security to do the photos, and we had a whole team on set. And she came with us and she actually stayed with us.
Simone Eyles [00:24:35]:
And Guyana, who was with us, she's a young woman, nonverbal with down syndrome, and she loves fashion, and she's got red nails and she's got, like, a red strip in her hair. And Mel had beautiful red nails. And Mel and Gayana had this beautiful interaction. Like, Kiana wanted to look at her nails, and then Mel was, like, complimenting her. I, on her jacket said not, they weren't talking, but they were communicating. And it was so beautiful to see. And I. I was pretty sure that was probably the first time Mel had an interaction with someone with a disability that was nonverbal.
Simone Eyles [00:25:09]:
And I think from that interaction, you know, she could see that even though we can't talk, we can still communicate. And they had this beautiful moment, and people with disabilities aren't going to, like, explode in your face. Like, you can have people with disabilities involved and just changing that kind of mindset and that stereotype and just having people included. And this is back to the marketing. If we see people in marketing, if all the agencies have people and they know, okay, well, we might need a bit of extra help or support or time. Like, it's no big deal. And just like, I guess, you know, to really simply answer your question, we ask people what their dietary requirements are, so why can't we ask people what their support needs are? They will be able to tell you. I can tell you, like, for my Josh, like, I've driven Josh to Brisbane from Wagga to go to a thing.
Simone Eyles [00:26:02]:
Just say he could go to a thing because he doesn't get to go to things. And I can, you know, he eats certain food, so I can pack his food that he likes. Like, I will do the things that he needs so he can go do and be included. And it's no big deals, but no one's. We're not even at that point of people asking that because people are too scared, because they don't want to seem like they're rude or they're offending anyone when it's not rude or offensive. My mate Kelly has that great quote. You know, inclusion is like cheese. You can never have too much, you know, like something.
Tina Tower [00:26:37]:
So what I'm going to ask you, like the practice, did you finish the quote then? Did I just cut you off in the middle of the quote?
Simone Eyles [00:26:45]:
That's the quote. It's on the website, so you'll see. I love it. Thanks, Roy.
Tina Tower [00:26:50]:
But what would be. So say we're running our conference. What would be a question that we could ask that is worded correctly that would provide support to people who need it?
Simone Eyles [00:27:00]:
Yeah, just ask. If I say to businesses, the first thing you can do is have an accessibility statement, your website, and then with all your interactions or your conference, just have a little. It's just a little paragraph like, we're working on our accessibility. What can we do to you to be accessible? And people will tell you, and that's simply all you have to do. You have to ask the people, like, you know, do they need a sensory ring? Can you get some headphones? Like, is there a timeout space? So it's just about that accessibility statement. A great place to start across all your channels, digital and in person and in your workplace. It's just a simple statement. We're trying to be inclusive.
Simone Eyles [00:27:42]:
We're trying to be accessible. These are the things we're doing. If, you know, what can we do to meet your needs? Email someone at the team and tell us and we'll work it out. Like it's as simple as that.
Tina Tower [00:27:53]:
Yeah, that's awesome. Good advice. I'm going to add that in 2 hours, so thank you for that. Okay, last one. What is the big upcoming project or initiative that you're working on that you're really excited about?
Simone Eyles [00:28:06]:
So I guess the academy, I've got the stock library and the e learning bundle up and live on the website. And now the academy, which is being built in Kajabi, I say September. I'm going to launch. It will probably be October. I'm super excited about that because that gives me, like I said, it's really fun and cool to do all these things. And it will give me bigger reach. To reach more like you know, I'm digital business. You know, I can reach anyone.
Simone Eyles [00:28:37]:
Yeah, we've already, like, been doing some work with people in New Zealand, so to do work more work in Australia and have more reach is really exciting. So the academy, like I said, is really where my heart and soul is. And I see the academy going forever, so can't wait to get my teeth into that and get it going.
Tina Tower [00:28:59]:
Amazing. Thank you. Simone, you do awesome work. Like, you're such a good human and you do good work with good people. Like, you're amazing. Thank you for doing the work that you're doing and sharing with us today.
Simone Eyles [00:29:09]:
Thank you. Thank you for having me.
Tina Tower [00:29:12]:
This episode was brought to you by my signature group coaching program, her empire builder. The best online education for female course creators in the world. Check it out @tinatower.com. along with so many free resources to help you get building your empire and seeing those results that you deserve. If you loved this episode, please don't keep it a secret. Share it with a friend on social media and tag me @tina_tower and give it a review. It really, really does help us to be able to bring you bigger and better content as we grow. Have the most beautiful day.
Tina Tower [00:29:49]:
I'm Tina Tower, and I'm cheering you on all the way.