Create & Launch Your First Online Course
And take what you know further than one-to-one ever could
Your calendar's full, your clients get great results, and you keep explaining the same brilliant things one session at a time. But there's only one of you.
Idea to Launch shows you how to package your expertise into an online course in 8 weeks, with you and your thought leadership front and centre, so it can reach more people, earn while you're not in the room, and give you some of your time back.
$197, or 6 weekly payments of $35
START BUILDING YOUR COURSE TODAYYou've Been Helping People For Years
Maybe you're a coach with a waitlist. A consultant who's solved the same problem for client after client. Or the person everyone rings when they need what you know. And somewhere along the way, a thought started to land:
"What if I could help a thousand people with this, not just the ones I can fit in my diary?"
But the minute you sit down to turn it into a course, the questions start.
Where do I even start?
What if I mess it up?
Who would buy from me?
I've Been There Too
And I know how much changes when you finally do it
I started Begin Bright as one brand, scaled it through franchising, and sold it in 2016. Franchising taught me something I've never forgotten. When you package what you know properly, it can reach far more people than you ever could on your own.
In 2017 I started helping business owners systemise and scale, and I took that teaching online so I could help more people at once. Before long, everyone was asking me the same things. What platform are you using? How did you actually build the course? So in 2018 I taught the very first version of Idea to Launch.
Then COVID hit in 2020, so many people suddenly needed to get their work online, and Her Empire Builder was born. I wrote the book on it too, Million Dollar Micro Business. Idea to Launch has grown up a lot since 2018, and it now has AI prompts built into every step.
You Deserve To Get Paid For What You Know
And more people deserve to learn it from you.
If you've ever googled "how to create an online course", you'll know how deep that rabbit hole goes:
• Pick a platform
• Write 47 lessons
• Build a funnel
• Record, edit, promote, launch...
No wonder so many brilliant people give up before they start.
Most First-Time Course Creators
Get Stuck In One Of Two Places:
Endless planning
and perfectionism
Duct-taping it all together with no real plan
Neither works.
What you need is a roadmap.
One that's strategic and kind, fits around a full client load, and gives you smart tools like AI prompts to shortcut the hard parts.
That's what Idea to Launch is.
Introducing...
Your Step-By-Step Course Creation Roadmap
Built for experts with full calendars
Over 8 weeks, you'll:
- Get clear on what you're teaching and who it's for
- Build your course in Kajabi, step by step, with demos
- Price it, position it and launch it
And with AI built into every step, you'll:
- Outline your course with my prompts
- Write your sales copy in an afternoon
- Plan your launch content without burning out
If you've been carrying this idea around for a while, consider this your nudge.
You Don't Have To Figure This Out On Your Own
I'll walk you through every step.
From the very first module,
you'll feel it shift:
- You'll know your topic and exactly who it's for
- Your idea will start feeling exciting again, instead of overwhelming
- You'll map your course with fill-in-the-blank AI templates
And instead of going round in circles, you'll have momentum.
From "Maybe One Day" to "I'm Doing This"
START BUILDING YOUR COURSE TODAY
Idea to Launch Is For You If...
- You're a coach, consultant or expert who wants to help more people without adding more hours
- You've got a great idea (and maybe a fair bit of self-doubt to go with it)
- You've never built a course before, or you started one and got stuck
- You'd love someone to walk you through it step by step
Idea to Launch Isn't For You If...
- You're already making consistent sales and want to grow (that's what Her Empire Builder is for!)
- You want someone to do it all for you. This one's DIY, but you won't be doing it alone.
Before:
- You're stuck.
- You've got a head full of ideas and a heart full of passion, but no plan.
- Every client gets the same brilliant explanation, one session at a time.
- You're scared of getting it wrong.
After:
- You've launched.
- Your course is out in the world, your Stripe account is pinging, and people you've never met are telling you how much it helped.
- You've built something real, and now you know you can do it again.
What's Inside...
Module 1
Getting Clear On Your Idea
This is where we find your secret sauce. We'll pin down the change you help people make, who your course is for, and what you know that nobody else teaches quite the way you do. Then we'll test that people want it, so you're building on something solid.
Walk Away With:
- Your course idea and the result it promises
- A clear picture of your ideal student
- Your secret sauce, named and owned
- Proof people want it, and the courage to start
Module 2
Setting Up Your Business
The unglamorous bits that make you look legit and keep you sane. Your name, domain, email, systems and money, set up properly once so you're not untangling it later.
Walk Away With:
- Your business and course name
- Domain, email and basic tech sorted
- Financial systems in place
- The confidence to run it like a business from day one
Module 5
Developing Your Course Content
Create lessons your students will love and actually finish. From simple slides to video, you'll plan and record your course with my templates and prompts doing a lot of the heavy lifting.
Walk Away With:
- Templates for slides, workbooks and more
- A clear content creation plan
- Tech recommendations that won't break the bank
- The confidence to hit record and publish
Module 6
Your Offer
Price your course, add launch bonuses that make it an easy yes, and package it all up in Kajabi ready to sell. This is where so many experts undercharge, so we'll make sure you don't.
Walk Away With:
- A price that reflects your value
- Launch bonuses that make sense
- A complete offer, ready to go in Kajabi
- The confidence to sell what you've built
Plus!
Tech & Resource Library
My favourite tools and resources for writing copy, hiring help, managing a team, creating content and more, so you're not losing hours to research.
Inside you'll find tools for:
- Copy & content creation
- Hiring freelancers & managing your team
- Social media, Zoom, Loom and finding images
- Running your business like the boss you are
“Before Idea to Launch, I was totally stuck. I kept putting it off. Now? I’ve launched, I’ve made sales, and I feel so proud of what I created.”
-Jess B.
“I can’t believe how fast it all came together once I had the prompts. The AI tools were a game-changer. And Tina? A total gem!”
-Mel R.
Women all over the world have done this with Idea to Launch
And Now It's Your Turn
The market has changed
When information is free, people pay for the person
Anyone can ask AI for a ten-step plan now. What they can't get from a chatbot is your way of seeing things, your stories and your track record. So Idea to Launch helps you find your secret sauce and build a scalable programme with you and your thought leadership front and centre. That's what makes it AI-proof.
And because the tools have changed, the course has too. It's been updated with AI prompts at every step, so the same technology that's shaking up the market is working for you.
Idea to Launch gives you:
Strategic
Structure
Supportive
Guidance
Time-Saving
AI Shortcuts
Hi, I'm
Tina Tower
I've been building businesses for over 20 years. I started Begin Bright, scaled it through franchising and sold it in 2016, wrote two books including Million Dollar Micro Business, and built Her Empire Builder into a seven-figure online business that's helped hundreds of women turn their expertise into income.
What I love most is watching someone realise that what they know is worth sharing, and then seeing it reach the people who need it. A coach who was capped by her calendar. A consultant whose best thinking only ever reached one client at a time. Once it's packaged up properly, it can go so much further.
This course is personal. It's the one I wish I'd had when I started.
I can't wait to see what you build.
Kelly sat on her course idea for two years.
Then She Launched It In Eight Weeks
She nearly didn't join. When she did, she worked through it one module at a time, and around eight weeks later her course was live. When the first stranger bought it, she messaged me in tears.
I still think about that message. It's exactly why I built this.
Inside, you'll get:
- A clear, kind roadmap
- A scalable programme built around your thought leadership
- AI built into every step to speed things up
- Guidance from someone who's done this many times over
By the end of the programme, you'll have...
• Found your secret sauce and validated your course idea
• Built your course in Kajabi
• Created your sales materials (with my prompts!)
• Launched and made your first sales
And you'll stop saying
"someday" and start saying "I did it."
START BUILDING YOUR COURSE TODAY
Imagine This...
Your course is live. Your first students are in. Your Stripe account pings, and you're sitting at your laptop grinning, because you did it.
You're out of planning mode.
The thing you used to explain one client at a time is now helping people you'll never meet.
- You're seeing your students' lives change because of what you taught them
- You're confident in your voice, your message and your value
- You've got more room in your calendar and more money in your account
- You've gone from doubting to deciding
- You feel proud telling people what you do, because now it's real
A course you're proud of gives you more choices. More reach, more flexibility and more income, without more hours.
And it starts with one decision:
Saying Yes To Yourself
Let's make it happen.
Start Building Your Course Today
Everything you need to go from idea to launch
- Module 1: Getting Clear On Your Idea
- Module 2: Setting Up Your Business
- Module 3: Mapping Out Your Signature Course
- Module 4: Designing Your Brand & Program
- Module 5: Developing Your Course Content
- Module 6: Your Offer
- Module 7: Your Website
- Module 8: Road to the LAUNCH Party
- Tech & Resource Library
12 months access, so you don't have to rush. Life happens!
All updates and templates included.
Try it for 14 days. If you're not feeling clearer and more confident by the end of week 2, just email us and we'll refund you in full. No awkwardness, no pressure.
Give it two weeks and see how it feels.
FAQ
I'm a coach. Will a course take away from my one-to-one work?
Do I need Kajabi?
Is it okay if I've never built anything online before?
How long will I have access?
Will I really finish in 8 weeks?
I'm not techy. Will I be able to follow along?
What if I don't know what to teach?
What if I get stuck?
Can AI really help me?
You've Helped Plenty Of People Already
You've built up years of wisdom. Now it's time to share it with more of the people who need it, and get paid well for it.
With support, with strategy, and with AI to keep you moving.
And if you're worried you've left it too late, you haven't.
Let's launch your course, and your next chapter.
START BUILDING YOUR COURSE TODAY
